This policy explains how iMatchly collects, uses, stores, and shares information when you use our B2B comparison, matching, shortlist, and enquiry services.
Last updated: 8 May 2026
iMatchly is a business software, services, and product comparison platform.
This page explains how enquiry, matching, shortlist, analytics, attribution, and provider-contact information is handled when you use the site.
Depending on how you use iMatchly, we may collect:
We do not intentionally collect special category personal data.
We may use information to:
If you request follow-up, pricing, demos, recommendations, or provider contact, your submitted information and relevant matching responses may be shared with providers or partners relevant to your request.
Providers receiving your information may contact you about your enquiry, pricing, onboarding, demos, or related B2B services.
Once shared, those providers may act as independent data controllers for their own communications and services.
iMatchly does not sell unrelated consumer marketing lists.
We process information under one or more of the following lawful bases:
We may use privacy-conscious analytics to understand page visits, category popularity, shortlist conversion, and user journeys.
If non-essential tracking technologies are used, we will use consent controls where required by law.
We may use third-party providers to operate the platform and communications infrastructure. These may include Supabase, Resend, hosting providers, analytics providers, and security or operational tooling.
These providers process information on our behalf under contractual protections where they act as processors.
Some providers may process data outside the United Kingdom or European Economic Area. Where required, appropriate safeguards are used for international transfers.
We retain enquiry, shortlist, and matching information only for as long as reasonably necessary for operational, analytics, legal, and business purposes.
For the MVP, inactive lead records should be reviewed or deleted after 12 to 24 months unless a longer period is needed for legal, accounting, security, or dispute purposes.
Depending on applicable law, you may have rights to:
You may also complain to the UK Information Commissioner’s Office (ICO).
We use reasonable technical and organisational measures to protect information against unauthorised access, misuse, disclosure, or loss.
We may update this Privacy Policy from time to time. Updated versions will be published on this page with a revised effective date.
For privacy-related questions, data requests, or other enquiries, please use the contact form.